Since 2008, Eneco uses a logo and corporate style that represent movement, dynamics and energy. The corporate style is closely related to Eneco’s vision and portrays the challenges that Eneco continually deals with: mix of sustainable resources, customers as partners, cooperation and the decentralised generation of energy. These dynamics are visible in the different corporate style elements.

The corporate style expresses progress: the flows of energy particles are in constant movement and lead you to the future. These moving energy flows can be found many of the communication carriers.

Photography forms an important element of Eneco’s visual identity. In line with Eneco’s behaviour, the images portray drive and action. Furthermore, we want to present a positive, but realistic image. These qualities can also be found in the video images.

Campaigns

Our campaigns tell the story of Eneco. Supported by actual projects and examples, we show how we see the future and present solutions for the future.

The fact that our campaigns do not have a fixed format is a deliberate choice. Since we base our campaigns on concrete evidence instead of vague claims, we present each piece of evidence in the manner that best suits that specific argument.

The tone with which we want to convey our message is committed, outspoken and proactive. We tell our story in a friendly and sympathetic manner, using humour as an important instrument.

The core promise in all our communication is: Eneco is the most future-oriented energy supplier.

The new HRe boiler. A private energy plant for everybody.

Eneco strives for 100% sustainability. And we especially want to do that together with consumers. In this theme campaign we demonstrate this by means of the HRe boiler: a new generation of high-efficiency boilers that not only provide heat and hot water, but also generate electricity, providing each consumer with their own small home-based energy plant.

The campaign ran from 21 May to 5 July 2009.